Don Norman, the founder of the Nielsen Norman Group and former Apple VP, coined the term user experience or UX in the 90s. Almost two decades later, Tony Hillson from Service Design in New Zealand came up with customer experience or CX. Many people incorrectly use CX and UX interchangeably, but these describe different levels
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User experience design is an exciting, multi-faceted discipline exploring how human behavior intersects with the digital products we use. UX designers represent the customer within an organization, ensuring products balance user needs with business goals. This article explores the skills you’ll need as a UX designer, various career paths, as well as courses and degrees
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In 2021, Google and Apple saw around 140 billion downloads in their app stores – a 20% growth in just two years. That’s a lot of demand to cater to! Still, with the multiple options on the market, today’s app users want more than ‘just’ an app that works properly. They want a UX that
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In the second quarter of 2022, internet users worldwide fell victim to around 52 million data privacy breaches. This clearly shows the importance of cybersecurity, and that the role of a UX designer goes beyond making apps user-friendly. It’s about finding balance between usability and security, which need to go hand in hand. In this
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The aesthetic–usability effect gives UX designers fascinating insights into human behavior and why they must avoid prioritizing usability over visual appeal. Striking the right balance between form and function plays an important role in building a successful product. A digital product’s aesthetics is the primary driver to entice users, while good user experience and usability
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Card UIs appear in many digital products, websites, and enterprise applications. Understanding card layout, visual hierarchy, and basic best practices are crucial for designing great card user interfaces. This article explores card user interface design, the anatomy of cards, common use cases, and design inspiration for your next project. Design, prototype, and test card UIs
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Did you know that 80% of users delete an app if they don’t know how to use it? They don’t reach out to the customer support team, nor do they research the instructions. They simply remove it and move on to the next one. While this is a harsh statistic, it highlights just how crucial
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Website footers are essential UI patterns. They guide visitors to important content while providing an excellent opportunity to add business value and connect with new customers. This article explores website footer design, do’s and dont’s, expert examples, and best practices to inspire your next web project. Prototype UI designs at higher fidelity and advanced functionality
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Many designers ask when trying to come up with the best way of presenting data: Are we designing a dashboard or report user interface? As with everything in product development and UX design, it depends on the user’s needs! Understanding the difference between dashboards vs reports is crucial for presenting the right data visualization to
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Automotive UX is one of the most rapidly evolving and exciting user experience disciplines. It requires designers to shift their thinking from keeping users engaged to designing for safety. This article explores the exciting world of automotive UX and six key challenges designers must overcome to deliver safe yet enjoyable driving experiences. Design, prototype, test,
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Designing for accessibility is a crucial part of modern web and app design. Designers must combine UX and accessibility best practices to build inclusive user experiences. This article explores web accessibility, why it’s important, and eight essential best practices designers can apply to their workflows. Built-in accessibility means designers don’t need additional tools to test
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Single-page vs. multi-page website design is one of the first decisions designers weigh for a new website project. Sometimes the answer is obvious–like if the project needs a blog or an eCommerce store with more than one product. But with many projects, the answer isn’t that simple. Designers must evaluate business goals, and user needs
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UX benchmarking is crucial for identifying areas for improvement and achieving product goals. Benchmarks give design teams a baseline from industry standards, competitors, or previous performance to improve a digital product’s user experience. This article provides a high-level overview of UX benchmarking, how to find relevant benchmarks, and a three-step process for conducting successful benchmark
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The BASIC UX framework is as simple as its name suggests. Designers measure a product against a set of UX principles to identify usability issues. These principles apply to web design, mobile apps, and other digital products. What makes BASIC UX great is it’s a checklist template design teams can adopt and adapt to meet
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It’s predicted that by 2023, the mobile apps market will reach $935 billion in sales. Pretty impressive, right? However, to get a piece of that cake, you need to make sure that your app design is not only pleasing to the eye but also easy to use. Only then you’ll be able to generate high
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