An effective pricing page is crucial for highlighting your value proposition and increasing conversions. Designing a pricing page requires a clear understanding of your potential customer’s problems and using the correct UI elements and content to show your product is the solution. We’ve reviewed seven leading organizations to see how these companies use design to
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Well-designed microinteractions enhance the user experience by providing reinforcement and feedback. Without microinteractions, user interfaces would be dull and lifeless. Like it or not, digital products play on human psychology. When you see the flashing “typing…” in chat or social media apps, you want to stick around to see what the person’s going to say.
Entering the UI/UX world is an exciting endeavor for anyone new to the world of design. However, it comes with a few challenges — one being, that there is a whole different language you must wrap your head around. It’s safe to say that some UI terminology is not common knowledge for the everyday person.
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In 2022, there were an estimated 4.95 billion global internet users. That’s more than 60 percent of the world’s population. For so many people to use smartphones, tablets, laptops, and desktops — not to mention the websites and apps — they need to be easy, efficient, and enjoyable to use. If they’re not, it’s a
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Apple’s iOS and Google’s Android are the two leading operating systems for mobile apps. While app developers have complete autonomy over their product’s aesthetics, native guidelines and design differences exist for each platform. This article looks at iOS and Android app design differences, which can impact a product’s functionality and aesthetics. Applying these principles to
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Progress trackers are one of the many ways designers communicate with users. These UI design patterns provide context, track progress, improve usability, and, in some cases, motivate users to complete forms and tasks. Designing progress trackers requires a comprehensive understanding of the process and empathizing with users–how are they feeling while completing this task, and
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The aesthetic–usability effect gives UX designers fascinating insights into human behavior and why they must avoid prioritizing usability over visual appeal. Striking the right balance between form and function plays an important role in building a successful product. A digital product’s aesthetics is the primary driver to entice users, while good user experience and usability
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Card UIs appear in many digital products, websites, and enterprise applications. Understanding card layout, visual hierarchy, and basic best practices are crucial for designing great card user interfaces. This article explores card user interface design, the anatomy of cards, common use cases, and design inspiration for your next project. Design, prototype, and test card UIs
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Form inputs allow users to engage with digital products, brands, and other users. Choosing the appropriate input field and structure is crucial for designing a good form UX so users can complete tasks efficiently. This article looks at individual input elements, the problems they solve, and how UX teams use them. We also provide tips
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Website footers are essential UI patterns. They guide visitors to important content while providing an excellent opportunity to add business value and connect with new customers. This article explores website footer design, do’s and dont’s, expert examples, and best practices to inspire your next web project. Prototype UI designs at higher fidelity and advanced functionality
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Many designers ask when trying to come up with the best way of presenting data: Are we designing a dashboard or report user interface? As with everything in product development and UX design, it depends on the user’s needs! Understanding the difference between dashboards vs reports is crucial for presenting the right data visualization to
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Automotive UX is one of the most rapidly evolving and exciting user experience disciplines. It requires designers to shift their thinking from keeping users engaged to designing for safety. This article explores the exciting world of automotive UX and six key challenges designers must overcome to deliver safe yet enjoyable driving experiences. Design, prototype, test,
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Design systems can be very confusing and complicated if you don’t fully understand the terminology associated with them. It’s important for designers and developers alike to be on the same page for the most effective communication efforts. For this reason, we have comprised some key terms along with associated applications and examples to provide a
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Single-page vs. multi-page website design is one of the first decisions designers weigh for a new website project. Sometimes the answer is obvious–like if the project needs a blog or an eCommerce store with more than one product. But with many projects, the answer isn’t that simple. Designers must evaluate business goals, and user needs
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The BASIC UX framework is as simple as its name suggests. Designers measure a product against a set of UX principles to identify usability issues. These principles apply to web design, mobile apps, and other digital products. What makes BASIC UX great is it’s a checklist template design teams can adopt and adapt to meet
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